Adir Michaeli was mentored by celebrated pastry chef Roni Fredy Mordechai, learning the ins and outs of baking. At Tel Aviv’s famed Lehamim Bakery, he led the pastry department, establishing and running the main production facility, which turned into the core of the business. He moved to New York to lead the opening team of Bread's Bakery in 2013. For Adir, satisfaction comes from creating a taste that keeps customers pleasured and returning again and again.